Purina is one of Influence’s first and longest standing customers. With the objective of increasing sales, market share and brand awareness, we manage and execute a National Demonstration and Sales Assist program as well as all Special Event Day programs at PetSmart locations across Canada. Additionally, we design and create POS materials for the Pro Plan brand, develop promotions and coupon programs as well as provide brand strategy support.


Services Provided:

Sales Assistance & Training, POS Design, Merchandising, Promotions, Brand Strategy