[Press Release, Toronto, ON — July 8, 2025]
A new wave of patriotic pride is hitting the streets this summer, featuring iconic red refrigerators. The Keep It Canadian Fridge is the bold new centerpiece of a nationally focused marketing movement designed to intercept, inform, and inspire consumers to shop Canadian.
The program officially launched on Canada Day in Toronto at the Rogers Centre during the highly anticipated Canada Day game between the Toronto Blue Jays and New York Yankees. With Clearly Canadian spring water as the featured brand partner, the launch event provided free can samples to baseball fans, alongside key messaging highlighting the beverages Canadian roots.
At first glance, the custom-created refrigerators might appear to be your average appliance. However, open the door and consumers will find something unexpected: a friendly Canadian brand ambassador inside, ready to hand out a free product sample and share the “Keep It Canadian” message.
Keep it Canadian Fridge in development.
Developed by Canadian-owned agency Influence Marketing, the highly engaging program combines product sampling, branded media with social amplification, creating a powerful promotional platform that builds brand awareness and furthers the buy Canadian movement.
The Keep It Canadian Fridge program will deploy over 50 custom-created fridges across Toronto, Calgary, Edmonton, and Vancouver throughout the summer and fall. The fridges will be positioned in high-traffic locations, including the downtown core, special events, entertainment attractions, and various retail areas — maximizing both visibility and engagement. Locations will also be strategically selected, considering the brand’s targeted consumer, ensuring a hyper-relevant and memorable experience.
Venue partners have also come on board including Union Station in Toronto and Cadillac Fairview, providing participating brands access to some of the largest malls in Canada including the Toronto Eaton Centre, Sherway Gardens, Shops at Don Mills and the Pacific Centre in Vancouver.
Sampling from the Keep it Canadian Fridge outside Rogers Centre.
Keep it Canadian Fridge closed appearance outside Rogers Centre.
The initiative was developed in response to the recent Canada–U.S. trade conflict, capturing Canadians’ newfound sense of nationalism and their unwavering commitment to choosing Canadian-made products. “With all the trade tension of the last few months, we wanted to create a unique street-level sampling program where Canadian brands can separate themselves in the eyes of consumers” said Will Kozma, VP of Business Development at Influence Marketing.
The turnkey program, which is open to food, beverage, alcohol and other consumption-based products, is set to become a summer staple on Canadian streets, furthering the shop Canadian message.
Want to get involved with the Keep it Canadian Fridge?
Will Kozma
Vice President, Business Development
Influence Marketing
wkozma@influencemarketing.ca
