Each spring, Mississauga becomes the centre of the running community. The Beneva Mississauga Marathon unites people across the GTA through movement, community, and shared ambition.
For more than two decades, the event has been a catalyst for connection. It brings together runners, spectators, and partners who want to be part of something that strengthens the city and reflects the values of those who call it home.
Brands that join the marathon are not just present. They contribute to a tradition that rewards commitment, celebrates resilience, and builds long-term trust with an active and engaged audience.
The Beneva Mississauga Marathon returns for its 22nd year on April 26, 2026. The event begins and ends in Celebration Square, creating a central hub where more than 5,000 runners, 10,000 spectators, and hundreds of volunteers come together in a single coordinated experience.
For brands, the marathon offers direct access to a community that values health, inclusion, and local pride. Eighty-eight percent of participants live and work in the GTA, and sixty percent of the field is new each year. This creates a consistently refreshed audience that is open, motivated, and highly receptive to meaningful brand engagement.
Electrolit îs a proud sponsor of Electrolit Half Marathon. They also take the opportunity to treat racers with restorative samples.
The scale of the event extends beyond the course.
Each season delivers 9.5 million consumer impressions across social, email, web, outdoor, and on-site channels. Since 2023, the marathon has helped raise more than $125,000 for local health and community causes. These results reflect a long-standing reputation built over twenty-two years of trusted engagement.
The opportunity for partners is both strategic and flexible.
Brands can align with the event through title and course sponsorships that build visibility, interactive on-site activations that meet consumers face-to-face, race kit inclusions that place products directly in the hands of participants, and digital integrations that expand reach across coordinated channels.
GoodLife Fitness is a familiar face at the marathon. Hosting pre-race stretch demonstrations as well on-site lead generation activations.
Celebration Square boast a large court for marathon activations.
The Beneva Mississauga Marathon continues to grow because it reflects what the community stands for. It brings people together through passion and purpose. It creates shared experiences that leave a lasting impression on everyone involved.
For partners, it is more than a one-day event. It is an opportunity to contribute, participate, and help shape the next chapter of a tradition that matters to the city and the people who run through it.
Want to partner with Beneva Mississauga Marathon?
Ryan Ward
Event Director, Experiential
Influence Marketing
rward@influencemarketing.ca
