Marketing behaviour is shifting.
People move fluidly between platforms, devices, and real-world environments. They expect brands to do the same.
Experiential sits at the centre of that shift.
It links physical interaction with digital amplification and creates a LIVE feedback loop that strengthens brand connection over time.
This is not just a creative choice.
It is a strategic response to how consumers discover, evaluate, and share information today.
Experiential marketing transforms audiences from observers into active participants. It gives people a chance to test, explore, and understand a brand through real interaction. In an era defined by information overload, this type of engagement creates clarity. It turns a moment into data. It turns attention into intent.
Research shows the impact of these interactions.
Eighty five percent of consumers say they are more likely to purchase after attending a branded experience. Seventy percent feel more loyal to brands that offer meaningful interactions. Ninety eight percent create social content during live events, extending reach far beyond the physical footprint.
These experiences work because they integrate naturally with digital behaviour. Each touchpoint creates content, conversation, and community. The audience becomes the distribution network, amplifying the message without additional media spend.
Experiential consistently outperforms traditional advertising in recall and intent. Studies show engagement levels four to six times higher than digital-only campaigns. The difference is participation. People remember what they do, not what they scroll past.
Want to learn more about the power of LIVE?
Chris Wilson
Managing Director
Influence Marketing
cwilson@influencemarketing.ca
