Red Bull
For over 12 years, Influence has been managing payroll processing for the Red Bull Wings Team and Student Brand Managers. We have also designed and executed an initiative to test retail merchandising, supporting the current DSD Team. Over a 3-month period we implemented the test team to measure against core retail challenges/metrics and validate the potential impact and ROI of a national support team. Determining not only the value but the cost at the same time.
About the Project
The Challenge
Manage a large team Nationally over a complex , seasonal schedule. Assign and deploy teams as need based on Red Bull Initiatives and program needs. Ensure a robust pool of Trained Red Bull Ambassadors are readily available at all times.
Strategic Approach
We developed a custom on-line and mobile system to process payroll. We are took on the responsibility for Human Resource management and consultation for the National Sampling Program.
The Campaign
Working continually to support and manage the deployment Nationally for Red Bull Wings and Student Brand Ambassador programs year round. Our Internal team liaises with the Red Bull team to deliver all program requirement and needs successfully.
20 Million+
Direct consumer engagements
400,000+
Field hours logged
90
Wings team members
100+
Student brand managers
26%
Increase in stores holding backstock
30%
Increase in POG compliance
