We spoke with Luca Del Rosso from Influence Marketing to understand how his team transformed a global beer into a local favourite that connected with more than 900,000 Canadians.
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As audiences evolve, LIVE experiential marketing is proving to be one of the most reliable ways to build relevance, recall, and long-term loyalty.
Experience is Everywhere. From live to social to commerce, every fan touchpoint fuels the next. Through Nourish’s Connection Architecture, food becomes the bridge that links culture, community, and brand storytelling across every channel.
A citywide celebration that brings together runners, families, volunteers, and partners in one shared moment of community and momentum.
A one-day coffee experience that turned the CNE into a warm, welcoming celebration of flavour, community, and Canadian heritage.
A national tour that turned sampling, gaming, and street-level connection into one of the summer’s strongest experiential programs.
A campaign that turned a household icon into a cultural statement. Influence Marketing brought national pride to the streets with the Keep It Canadian Fridge, a bold, interactive campaign designed to champion homegrown brands and inspire consumers to shop Canadian.
