We spoke with Luca Del Rosso from Influence Marketing to understand how his team transformed a global beer into a local favourite that connected with more than 900,000 Canadians.
We spoke with Luca Del Rosso from Influence Marketing to understand how his team transformed a global beer into a local favourite that connected with more than 900,000 Canadians.
As audiences evolve, LIVE experiential marketing is proving to be one of the most reliable ways to build relevance, recall, and long-term loyalty.