Food has always been our most human form of connection. It brings people together, tells stories of who we are, and creates moments that linger long after the plate is cleared.
In today’s connected world, that same spirit of togetherness extends across platforms and spaces. Through Nourish, Influence Marketing is transforming food into the heart of a new kind of experiential marketing that connects brands and fans through shared flavour, story, and community both online and in real life.
For Nourish, experience begins at the table but it does not end there. It flows through content, creators, and conversations that keep the moment alive across digital, social, and physical touchpoints.
Every dish tells a story, and every story fuels another connection. What happens at a festival, a chef demo, or a pop-up lives on as video, as memory, and as part of a bigger movement that celebrates culture through food.
Nourish developed a 360° Campaign with Red Stripe, Grace Kennedy Foods, and Chef Dwight Smith. The campaign started in Retail where branded neck tags were applied to Red Stripe bottle packs. A QR code was linked to a recipe video/article.
Nourish and Chef Dwight Smith created a recipe video that was a central piece to the campaign. The video was linked on the Retail component with a QR code that lead to an article write up on the recipe. Chef Dwight Smith collaborated the campaign video and captured additional promotion photos.
The Connection Architecture: Turning Fans into a Community
Every fan interaction is part of a continuous loop that extends the life of an experience beyond the event itself. Our Connection Architecture transforms a single spark into sustained engagement and measurable value for brands.
Spark (LIVE)
The ignition point where food, music, and storytelling collide.
Share (SOCIAL)
Creator-led content that amplifies reach and makes audiences part of the story.
Stay (COMMUNITY)
Post-event storytelling, recipes, and moments that nurture lasting engagement.
Shop (COMMERCE)
QR activations, product integrations, and collaborations that turn curiosity into action.
Show (ADVOCACY)
Fans become ambassadors, sharing experiences that bring them and others back every year.
This framework transforms a live event into a year-round ecosystem that connects culture and commerce through the shared language of food.
The campaign was promoted on social media for increased exposure.
The 360° Campaign came together at SMOKED Live-fire Festival, Presented by Nourish. Chef Dwight Smith gave a live demonstration of the recipe to festival goers.
How We Achieve It Through Nourish
Nourish connects brands and fans through creators who turn food into storytelling. Every chef, pitmaster, and maker is a voice of culture, bringing authenticity, emotion, and meaning to the brand experience.
At large-scale food and music events and chef-led experiences, these creators become the pulse of the moment. Their energy fuels the digital narrative that lives on across social feeds, email journeys, and online communities long after the fire has gone out. Influence Marketing builds the framework around these voices, blending strategy, design, and data to keep connection alive everywhere fans are: online, inline, and in person.
Human Over Perfect
Nourish celebrates the beauty of what is real: the crackle of the grill, the laughter over the music, the fleeting glow of a shared meal. These are not moments that need perfection; they need presence. Each one becomes part of a collective story that connects communities, strengthens brands, and reminds audiences that the most powerful marketing is not manufactured, it is felt.
Nourish is redefining connection in the age of experience. Through food, story, and the power of Connection Architecture, it turns audiences into advocates and events into ecosystems. Because in a world where experience is everywhere, the table is where it all begins.
Want to learn more about the Nourish movement?
Luca Del Rosso
Vice President, Properties
Influence Marketing
ldelrosso@influencemarketing.ca
