Fall for Flavour
Parmalat asked Influence Marketing to create a unique digital promotional campaign to drive awareness of their three new Black Diamond Slices flavours – Gouda, Havarti and Jalapeño Cheddar. The goal was to reach 2.5M consumers and deliver 9M impressions.
The solution was an integrated digital media and social strategy accompanied with an interactive contest microsite. The new flavours were showcased in Google Display media and Facebook media, as well as on the contest microsite. We also integrated a partnership with Cuisinart and Sencor as the prizing partners for the contest. Users had the opportunity to be entered into a weekly draw for a Cuisinart press as well as a daily draw for a Sencor toaster. To enter, users could play a matching game, featuring the new Black Diamond Slices flavours, and every successfully match gained an entry. Each registered user was also offered a coupon with a purchase offer on the new flavours. As well as a variety of recipes were available on the microsite.