Fireside Cannabis

Fireside Cannabis officially launched in the summer of 2018 making its debut at Toronto’s Festival of Beer. Influence successfully negotiated exclusivity with TFOB organizers granting Fireside the ability to activate and engage directly with festival-goers. Fireside took ownership of 2000sq ft of space with the Fireside Lodge and Tuck Shop, consisting of two custom branded guerilla cubes, two fire pits and lounge seating. Consumers were welcomed to the space with a chance to win great prizing, sit fireside and roast s’mores, sing along with acoustic guitars, and have some fun with camp themed games and crafts!

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Consumer Interactions

10K +

Unique Registrations

4,900

Email Success Rate

86%

Instagram Followers

2,000+

Crowd surrounding a fire pit outside
Crowd surrounding Fireside Cannabis booth
Fireside Cannabis merchandise displayed on shelf
Girl playing giant Jenga game
Person making Fireside Cannabis bracelet
People using iPads at Fireside Cannabis

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