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Influence Marketing

Red Bull

HR Management

Product Sampling, and Field Team Management

For over 12 years, Influence has been managing payroll processing for the Red Bull Wings Team and Student Brand Managers. We have also designed and executed an initiative to test retail merchandising, supporting the current DSD Team. Over a 3-month period we implemented the test team to measure against core retail challenges/metrics and validate the potential impact and ROI of a national support team. Determining not only the value but the cost at the same time.

The Challenge

Manage a large team Nationally over a complex , seasonal schedule. Assign and deploy teams as need based on Red Bull Initiatives and program needs. Ensure a robust pool of Trained Red Bull Ambassadors are readily available at all times.

Strategic Approach

We developed a custom on-line and mobile system to process payroll. We are took on the responsibility for Human Resource management and consultation for the National Sampling Program.

The Campaign

Working continually to support and manage the deployment Nationally for Red Bull Wings and Student Brand Ambassador programs year round. Our Internal team liaises with the Red Bull team to deliver all program requirement and needs successfully

20MM+

Direct consumer engagements.

400,000+

Field hours logged.

90

Wings team members.

100+

Student brand managers.

26%

Increase in stores holding backstock.

30%

Increase in POG compliance.

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