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Influence Marketing

Sparkling Ice

CDS

Digital Marketing, First Party Data, and Design

Sparkling Ice is a recognized 0 Calorie Sparkling Beverage that’s available in a wide variety of retailers across North America.

The Challenge

Sparkling Ice was looking for a strategic partner to build and execute a successful Social Media Strategy across multiple Social Platforms.

Strategic Approach

We analyzed competitors’ social strategies to identify opportunities and gaps, informing a data-driven approach. By combining organic storytelling, influencer partnerships, paid amplification, and community engagement, we created a unified brand voice. Continuous optimization ensured maximum impact, engagement, and long-term growth.

The Campaign

We executed a multi-platform strategy with compelling content, influencer collaborations, and real-time engagement. Trend-driven activations kept the brand relevant, while targeted paid campaigns maximized visibility and conversions. This approach strengthened brand affinity, increased engagement, and drove measurable growth.

2,500,000+

Impressions.

347%

Increase in Followers under our Management.

63%

Increase in Engagement Rate

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