Skip to main content
Close Search
Influence Marketing
Menu
  • SERVICES
    • EXPERIENTIAL
    • DIGITAL
    • RETAIL
    • SALES
  • WORK
  • ABOUT US
  • TEAM
  • CAREERS
  • LET’S TALK
Influence Marketing

Twisted Tea

Grey Cup

Event Production, Sponsorship Activation and Brand Ambassadors

Canada’s #1 hard tea is also a proud partner of the CFL. In 2021, Twisted Tea became the sponsor of the Grey Cup Social and the Grey Cup Halftime Show.

The Challenge

Having made a significant investment to expand their partnership with the CFL and the Grey Cup, Twisted Tea needed to show up in a big way to engage fans in a meaningful way.

Strategic Approach

The Grey Cup Social offered fans the opportunity to explore and enjoy themselves at the stadium for several hours leading up to the Big Game.
We tapped into “The Four Need States of the Festival Goer” to ensure that Twisted Tea offered fans plenty of value in a way that no other on-site partner could.

The Campaign

Rather than “building from scratch”, we were able to have a number of large US-assets brought up to Canada, creating a massive carnvial-like environment. Fans were treated to multiple photo opps, a giant monster truck, mechanical bull-riding, giant pong and a lounge area to relax and warm up.

15,000+

Overall Impressions.

23+ Minutes

Average Dwell Time.

Dominantion of Twisted Tea-branded premiums both on-site and on TV

4500+

Direct Consumer Engagement.

  • Previous Project
  • Next Project
Share
LIVESTYLE SERVICES

Experiential

Digital

Retail

Sales

LET’S TALK

info@influencemarketing.ca

@INFLUENCEMARKETING

© 2025 INFLUENCE MARKETING.

Terms and Conditions

Privacy Policy

Cookie Policy

AODA Compliance

Close Menu
  • SERVICES
    • EXPERIENTIAL
    • DIGITAL
    • RETAIL
    • SALES
  • WORK
  • ABOUT US
  • TEAM
  • CAREERS
  • LET’S TALK
Let's Talk
Name(Required)
Email(Required)
Please let us know what's on your mind. Have a question for us? Ask away.
This field is for validation purposes and should be left unchanged.