Canada’s #1 hard tea is also a proud partner of the CFL. In 2021, Twisted Tea became the sponsor of the Grey Cup Social and the Grey Cup Halftime Show.
The Challenge
Having made a significant investment to expand their partnership with the CFL and the Grey Cup, Twisted Tea needed to show up in a big way to engage fans in a meaningful way.
Strategic Approach
The Campaign
Rather than “building from scratch”, we were able to have a number of large US-assets brought up to Canada, creating a massive carnvial-like environment. Fans were treated to multiple photo opps, a giant monster truck, mechanical bull-riding, giant pong and a lounge area to relax and warm up.