The Challenge

With increasing competition vying for consumer share, The Beer Store wanted to remind Ontario’s Beer Drinkers that it offers the largest selection and the best value.

Strategic Approach

With nostalgia being a massive trend for our target consumer, we centered our activation strategy around The Beer Store’s most iconic asset: the rollers.

The Campaign

We identified events across Ontario that matched the profile of our target consumer and brought an experience that captured attention through both sight and sound. Our “Case Curling” game was a fun way to reinforce our “Discovery” and “Value” messaging, while a custom lead generation app helped beer drinkers identify the beer style(s) that best suited their tastes. As an incentive to participate and share their data, we offered consumers a chance to win both instant prizes (branded TBS gear) and a grand prize of a set of branded Muskoka chairs.