Influence Marketing designed and developed a proprietary in-store digital consumer experience. Activated bi-annually at Grand Opening Events nationally. Consumers explore the store to find tablet kiosks, branded for Canadian Tire and their private label brands; Paderno, Noma and Canvas. Each game included a series of brand questions and an opportunity to win instant prize. After completing a station, a digital stamp is collected for entry into the Grand Prize.
The program engaged and encouraged consumers to “Explore their Canadian Tire Store.” Therefore, enhancing their in-store experience. Currently, we are in the fourth year of this program.
Experiential, Field Activation, Talent Acquisition, Digital, Creative