Canadian Tire

Grand Openings

Influence Marketing designed and developed a proprietary in-store digital consumer experience. Activated bi-annually at Grand Opening Events nationally. Consumers explore the store to find tablet kiosks, branded for Canadian Tire and their private label brands; Paderno, Noma and Canvas. Each game included a series of brand questions and an opportunity to win instant prize. After completing a station, a digital stamp is collected for entry into the Grand Prize.

The program engaged and encouraged consumers to “Explore their Canadian Tire Store.” Therefore, enhancing their in-store experience. Currently, we are in the fourth year of this program.

Services Provided: 
Experiential, Field Activation, Talent Acquisition, Digital, Creative

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Canadian Tire Grand Opening logo
Canadian Tire event bicycles
Girl playing Canadian Tire branded game in store
Canadian Tire Frank sample booth
Man playing Canadian Tire branded game in-store


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