Canadian Tire

Grand Openings

Influence Marketing designed and developed a proprietary in-store digital consumer experience. Activated bi-annually at Grand Opening Events nationally. Consumers explore the store to find tablet kiosks, branded for Canadian Tire and their private label brands; Paderno, Noma and Canva. Each game included a series of brand questions and an opportunity to win instant prize. After completing a station, a digital stamp is collected for entry into the Grand Prize.

The program engaged and encouraged consumers to “Explore their Canadian Tire Store.” Therefore, enhancing their in-store experience. Currently, we are in the fourth year of this program.

Services Provided: 
Experiential, Field Activation, Talent Acquisition, Digital, Creative

Visit Their Website
Canadian Tire Grand Opening logo
Canadian Tire event bicycles
Girl playing Canadian Tire branded game in store
Canadian Tire Frank sample booth
Man playing Canadian Tire branded game in-store

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