We can convert your website into a lead/sales generation engine making positive and measurable contributions to your business’s top line. We strive ourselves on understanding your business goals, your target markets, aligning on your brand voice and creating a custom solution tailored specifically to continue the growth of your brand online.  

Depending on your requirements, we could offer one or more of the following:

• New website development 
• Website migration 
• Website rebranding 
• Microsite development 
• Mobile app development 

With almost 70% of all Canadians shopping through eCommerce platforms and shops, eCommerce has become a necessity and not a luxury. eCommerce retail spend currently represents $65 Billion Canadian dollars projected to grow to $100 Billion over the next 4 years, roughly 15% of all retail sales.

At Influence Marketing, we provide full custom design and development giving you as much flexibility as you need; eCommerce Management to help you scale and grow; and Digital Media Marketing to help the growth of your new or existing online business.  

Our social media management services team will help you to grow your brand’s social community and engage with your target audience. We will conduct a full audit on all of your existing platforms to understand all details allowing us to build a social media roadmap that’s ideal for your brand. From building  content calendars to curating content and managing conversations and comments to providing ongoing data and analytics, we’ve got you covered!

We understand what it takes to communicate the right message to the right audience at the right time. We begin by understanding your brand archetype, tone and style of communication. We then arrive at the appropriate content archetype that embodies your brand. Content developed through this filter can cut through the noise and compel your audience to take specific action.   

Our main offerings in this area include:

• Developing visual content that captures the voice of your brand and retains your audiences’ attention 
• Capturing photography and videography and developing content that nudges your prospects down the sales funnel
• Developing video content that nudges your prospects down the sales funnel 
• Developing social media communications (posts, tweets, #hashtags, etc.) that strike a chord with your audience 
• Publishing and promotion of your content through all platforms and channels
• Tracking the performance and visibility of your content assets
• Organic and paid media  

Understanding and growing your consumers are at the key to performing well in any saturated market. Lead Generation can work in conjunction with existing experiential activations, supporting retail services and fully online sources. By attracting and understanding engaged consumers, we can help you gain insights to grow the understanding of your market and consumers.

Offerings in this area include:

• Developing custom apps for Kiosks, iPad, Android and Web
• Real-time tracking of events and event analytics
• Contesting and Promotions

Of all B2B customer acquisition channels, email marketing continues to be the highest ROI generator. Leveraging the hyper personalization that a CRM strategy offers can help your digital strategy be even more effective.  

Our email and marketing automation services include: 

• Dynamic email template development 
• Transactional email development 
• Newsletter campaigns 
• Email campaigns for off-line events 
• CASL and GDPR compliance

Running an online contest is a fun and creative solution to increasing your consumer engagement online. We gamify the online marking component to make it exciting for consumers to learn about your brand and in turn, this helps grow your audience, your email marketing list and lastly provides important consumer analytics about your brand.

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Influence can take your core business initiatives and develop an online contesting a strategy that resonates with your consumers and execute it. Along the way, we gather insightful consumer data to feed back into your marketing strategy.