CLUBLINK GOLF

ClubLink is Canada’s largest golf network, with over 50 courses in Ontario, Quebec and Florida. Influence was asked to develop a new corporate website, including individual sites for each ClubLink-owned property.

In addition, ClubLink needed a centralized CMS system; allowing them to update sites both locally and globally. Influence created a universal, mobile-optimized template, giving each property a unique, but familiar look. A custom CMS was developed with various access levels for local and global site updates. Influence then went on to develop a contest micro-engine and e-commerce capabilities for online membership purchases, digital gift cards and merchandise.

Influence deployed a Full Custom CMS made from Django to enable full customization on the platform without any restrictions. With this model, we were able to spin up new club websites within minutes complete with templated content to customize. Each club allowed for their own - member registration, tee time bookings, news portal and shop pages.

Lastly, we implemented an SEO strategy to ensure that ClubLink topped the list when Canadians searched for golf-related keywords.