BLACK DIAMOND SLICES

In 2019, Black Diamond on behalf of Parmalat Canada was looking to refresh their annual fall promotion and create a campaign that was digitally-driven, offering strong engagement and driving awareness of their three new Black Diamond Slices flavours - Gouda, Havarti and Jalapeño Cheddar. Influence put a twist on an old favourite: The Memory Match Game.

Consumers who purchased Black Diamond Slices were driven to a contest microsite where they turned over two “slices” in hopes of matching two images.

From there, consumers would use our digital spin wheel to win an instant prize and an entry into our $10,000 Grand Prize Draw. We advertised on-pack, in-store, in-flyer and online to create hype. The results were so positive, that we will be running the promotion again in fall of 2020! Each registered user was also offered a coupon with a purchase offer on the new flavours and a variety of recipes; available on the microsite.