In the Experience Economy

what are you doing to connect and engage with your consumers?

 

We are experts in creating highly immersive consumer experiences. We do this by understanding today’s consumer and by engaging them in meaningful ways in relevant places.

We can help you:

 

  • Develop and activate an integrated consumer engagement strategy
  • Product sampling
  • Pop-ups and mobile tours
  • Retail Events
  • Sponsorship Strategy and Activation
  • Proprietary Event Development
  • Tradeshow Strategy and Support
  • Event Production

Have an Experiential project?

Develop and activate an integrated consumer engagement strategy

We use consumer insights, market research and cultural trends to create consumer engagement strategies that captivate your target audience through aspects of their lives that resonate on a personal level. This can include art, music, sports, fashion, and technology.

Automotive
Beverage Alcohol
Consumer Goods
CPG
Apparel

 

Financial Services

Technology

Regulated

 

Retail

Non-For-Profit

Product sampling

From interactive sampling events to large-scale distribution using grassroots or guerrilla tactics, we have over 25 years of experience in getting your product into the hands of target consumers.

Beverage Alcohol
CPG

Pop-ups and mobile tours

Bringing your brand to your consumers can be an effective way to drive awareness and increase consideration through educational or entertaining content. Giving consumers the opportunity to engage with your brand in unexpected places and offering a positive experience has been shown to impact sales.  

From short-term pop-ups in a fixed location to national mobile tours, we can produce unique experiences that engage your audience, drive content and boost brand affinity.

Apparel

Technology
Retail

Retail events

You’ve probably heard someone use the quote “Retail is not deadBoring retail is dead”. As consumer engagement experts, Influence is able to create meaningful in-store experiences that keep customers in-store longer, expose them to new areas within your stores and increase basket size.

Beverage Alcohol
Retail

Consumer Electronics

Sponsorship strategy and activation

As consumers begin to favour experiences over “things”, events such as music and food festivals are becoming increasingly important in the way that brands engage their target audience. We help brands assess the true value of their sponsorship agreements using our unique scorecard. 

From there, we develop and execute sponsorship activation strategies to ensure that your on-site presence is helping you achieve your goals.

Beverage Alcohol
Athletics
CPG

Proprietary event development

Creating your own event offers the opportunity to create a long-term engagement strategy with consumers. A proprietary event allows you to create an immersive experience that you control from end-to-end.

Automotive
Athletics
Education
Retail

Tradeshow strategy and support

In recent years, both trade and consumer shows have started making the shift from transactional to experiential. In order to truly stand-out, you need a well-designed footprint and an engagement strategy.  

Whether you’re looking to generate leads, transact on site or simply educate customers, we can help develop and execute a tradeshow strategy that will help maximize traffic.

Regulated
CPG

 

 

Event production

A study by the Event Marketing Institute found that 72% of consumers viewed brands in a positive light when those brands deliver unique, high-quality branded events. Our event production team looks at your guests’ experience from the ground up. This includes beautiful design, relevant entertainment and multiple engagement points to keep them excited.

Automotive
Beverage Alcohol

Have an Experiential project?

Our unique differentiators:

Turn-key

From research to campaign strategy to activation, Influence is a turn-key solution for brands and agencies seeking an experiential partner.

Integration

Influence uses unique and proprietary tools to help measure your campaign’s ROI in real terms. We use a combination of real data and industry standard sponsorship values to go beyond vanity metrics and help you quantify the value earned against your investment. 

ROI

With in-house creative, digital and shopper marketing services, Influence can develop 360° integrated campaigns that create awareness, deliver education, encourage trial and drive purchase. 

Experience

Influence has been a leader in the experiential space since 1993. We’ve been trusted by an enviable list of brands, both large and small. We’re also proud to partner with a number of agencies who recognize our ability to develop and activate XM campaigns that support their clients’ overall brand strategies.

Testimonials

Our clients have spoken.

The Influence

We’ve Made.

Speak to our

Expert Team.