Absolut Vodka

Midsommar Party

For the first time ever in Canada, Absolut vodka took the traditional Midsommar celebration and exported it. As the ultimate expression of open, progressive and ‘forward-thinking’ modern Swedishness.

Influence helped bring to life the “Canadian” midpoint of Summer at the Drake Hotel, Sky Yard. Transforming the rooftop patio into a whimsical garden. Complete with a Maypole, dancers, entertainment and art.

For one night only, guests were immersed in Swedish traditions. While enjoying Absolut cocktails and dancing the night away under the stars.


Services Provided: 
Experiential, Field Activation, Talent Acquisition, Retail Sponsorship, Digital, Creative, Social

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Party decor at Absolut Vodka Midsommar
Absolut Vodka Midsommar party
Girl drawing graphic art of Absolut Vodka
Absolute Vodka bar at Midsommar party
Crowd at Absolut Vodka Midsommar party


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