For the first time ever in Canada, Absolut vodka took the traditional Midsommar celebration and exported it. As the ultimate expression of open, progressive and ‘forward-thinking’ modern Swedishness.
Influence helped bring to life the “Canadian” midpoint of Summer at the Drake Hotel, Sky Yard. Transforming the rooftop patio into a whimsical garden. Complete with a Maypole, dancers, entertainment and art.
For one night only, guests were immersed in Swedish traditions. While enjoying Absolut cocktails and dancing the night away under the stars.
Experiential, Field Activation, Talent Acquisition, Retail Sponsorship, Digital, Creative, Social