Influence Marketing has executed in-store tastings at the LCBO, The Beer Store, and various grocery retailers for more than ten years. We have built a solid roster of talented, experienced, and knowledgeable demonstrators, while providing a wide range of services for our clients. Some highlights of those services include including but not limited to:
- Strategically working with clients to plan in-store tasting events in both the grocery and liquor channels
- Booking in-store tastings and special events through the LCBO booking platform
- The staffing and training of all smart-serve approved ambassadors
- Sourcing and providing appropriate food pairing partners
- Post-event reporting and analytics
Our client list over the years has included a number of brand owners and agents:
TASTINGS EXECUTED ANNUALLY
2,000
SAMPLES DISTRIBUTED ANNUALLY
160,000
AVERAGE BOTTLES SOLD PER SHIFT
25+