HUDSON'S BAY

Together with our friends from Torque Strategies, The Hudson’s Bay Grand Portage connected Canada in celebration of our country’s 150th year. Influence developed and managed the HB Grand Portage Celebration Tour; an 11-stop, cross-Canada, Cadillac Fairview in-mall immersive program, featuring pop-up scavenger hunt trail markers and a centre court Cabin that transacted over $50,000 in retail sales.  The Hudson's Bay Grand Portage Celebration Tour reached its goal of raising over $1,000,000 in support of the Trans Canada Trail.