Hudson’s Bay

Grand Portage

Together with our friends from Torque Strategies, The Hudson’s Bay Grand Portage connected Canada in celebration of our country’s 150th year. Influence developed and managed the HB Grand Portage Celebration Tour, an 11-stop national Cadillac Fairview in-mall immersive program featuring pop-up scavenger hunt trail markers and a centre court Cabin that executed over $50,000 of retail sales.  The HB Grand Portage Celebration Tour reached its goal of raising over $1,000,000 in support of the Trans Canada Trail.

Services Provided:
Experiential, Field Activation, Talent Acquisition, Social Media Management, Pop-up Retail, Online Video Development, Platform Development

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Hudson's Bay Grand Portage logo
Overview of Hudson's Bay booth in mall
People carrying Hudson's Bay canoe across street
Crowd taking picture at Hudson's Bay booth
Hudson's Bay booth in mall

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