Jameson Irish Whiskey

Bow Street and Back

Jameson Irish Whiskey is a brand built on the loyalty and support of bartenders around the world. It embraces this with a “We are all Barrelmen” positioning.

In 2016, Jameson tasked Influence with giving a group of Canada’s top bartenders a one-of-a-kind experience that the spirits industry has never seen. Our bartenders traveled in style on our private, branded jet complete with in-flight entertainment and a master tasting class at 30,000 feet. After the long flight, we refreshed them with a full-Irish breakfast followed by a trip to the old Jameson Distillery on Bow Street. We took a quick rest and then went on a tour to some of the most iconic bars in Dublin.

A mere 24-hours later, we loaded the gang back up and flew them home. Where the stories, photos and memories exploded on social media. In short, we created a truly memorable experience. Which raised the brand’s profile and got the bartending community talking about – and selling more – Jameson.

Strategic Planning, Experiential

Visit Their Website
Jameson Whiskey Bow Street logo
Jameson Whiskey branded jet
Jameson Whiskey bartenders in bar in Dublin
Jameson Whiskey bartenders taking picture in Dublin
Jameson Whiskey distillery


Discover Influence.

Speak to Our Expert Team.