Jameson Irish Whiskey
Bow Street and Back
Jameson Irish Whiskey is a brand built on the loyalty and support of bartenders around the world. It embraces this with a “We are all Barrelmen” positioning.
In 2016, Jameson tasked Influence with giving a group of Canada’s top bartenders a one-of-a-kind experience that the spirits industry has never seen. Our bartenders traveled in style on our private, branded jet complete with in-flight entertainment and a master tasting class at 30,000 feet. After the long flight, we refreshed them with a full-Irish breakfast followed by a trip to the old Jameson Distillery on Bow Street. We took a quick rest and then went on a tour to some of the most iconic bars in Dublin.
A mere 24-hours later, we loaded the gang back up and flew them home. Where the stories, photos and memories exploded on social media. In short, we created a truly memorable experience. Which raised the brand’s profile and got the bartending community talking about – and selling more – Jameson.
Strategic Planning, Experiential