Moosehead Lager

Truly Canadian

In 2019, Moosehead adopted its #TrulyCanadian positioning and tasked Influence Marketing with developing an experiential strategy that would bring it to life and evoke a sense of national pride associated with Canada’s last national independent brewery.

We converted a resort in Muskoka into Moosehead Lodge and invited consumers to enter for a chance to win the ultimate #TrulyCanadian weekend, complete with a fireside performance by Dwayne Gretzky, an interactive grilling experience with Chef Matt Basile and a TimberSports demonstration by world champion Stirling Hart.

Impressions (live and media)

9.7M +

Instagram Entries

3,000 +

Website entries

9,000 +

Average Live Engagement Time

28 Minutes


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