OBRIGADO COCONUT WATER

In 2019, The Brazilian company Obrigado launched in Canada and challenged Influence to help generate awareness for their 100% pure coconut water. To amplify the Obrigado story, we took a 3-pronged approach. We first, developed and launched a vibrant out-of-home (OOH) media campaign to generate mass awareness across the country.

Building upon the media campaign, we implemented a  nano-influencer program to generate peer referral which was supported by targeted digital media.

Finally, we took Obrigado to the streets with our Obrigado field team who executed product samplings in Toronto, Montreal, and Vancouver. We partnered with large events along with targeted guerilla samplings to give Canadians a chance to taste the Obrigado difference!