Palm Bay

For Summer 2017, Palm Bay said goodbye to traditional product sampling. They tasked Influence to help create a “moment within a moment.” Shared between a group of women while leveraging their existing festival sponsorships.

Influence created the “Palm Bay Shirt Shack.” An activation where women could fully customize premium tank tops with a saying of their choice. One that best represents the bond they share with their friends. Consumers could snap a photo in front of the custom palm wall. Share it to social media using #CelebrateYourSisters. And use a custom app to design their tanks, which could be picked up in a few hours.

There was an overwhelmingly positive response online and onsite. Groups of women proudly wore their tanks to show how strong their bond is with their friends.

Services Provided:
Experiential, Field Activation, Talent Acquisition, Social Media Management, Festival Sponsorship

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Palm Bay logo
Girls at Palm Bay shirt shack booth
Crowd at Palm Bay shirt shack
Girls in front of Palm Bay photo wall
Palm Bay booth decor
Girls taking a photo at Palm Bay booth

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