For Summer 2017, Palm Bay said goodbye to traditional product sampling. They tasked Influence to help create a “moment within a moment.” Shared between a group of women while leveraging their existing festival sponsorships.
Influence created the “Palm Bay Shirt Shack.” An activation where women could fully customize premium tank tops with a saying of their choice. One that best represents the bond they share with their friends. Consumers could snap a photo in front of the custom palm wall. Share it to social media using #CelebrateYourSisters. And use a custom app to design their tanks, which could be picked up in a few hours.
There was an overwhelmingly positive response online and onsite. Groups of women proudly wore their tanks to show how strong their bond is with their friends.
Experiential, Field Activation, Talent Acquisition, Social Media Management, Festival Sponsorship