The retail landscape has changed. It’s not so much that the consumer has changed, but rather the way in which they research, and purchase products has.
As a result, consumers expect more from their shopping experience.
Retail Sales Associates are the number one influencer on consumer buying decisions. The better they know your products, the more likely they are to recommend them.
Sales, Training and Advocacy programs put a live face to your brand at retail with the goal of educating store staff, relationship building and encouraging increased recommendations and purchases.
Advocacy programs drive marketing and sales spent ROI more than any other below the line service. When effectively implemented, they drive sales lift and create retail evangelists that convert consumers right at the point of purchase. Consumers arrive at stores more educated than ever before through on-line research. However, they still can be converted through effective sales tactics.
Customers take great comfort in the “try before you buy” methodology. It elminates any potential associated risk and breaks down all barriers to entry.
According to the EventTrack Survey from EMI, 65% of customers will purchase a product or service that is being promoted. When asked why they made the purchase, 78% responded that they were happy they had the chance to try it first.
Additionally, a “Product Sampling Study” conducted by Arbitron and Edison found that 35% of customers who try a sample will buy that same sample on their shopping trip. Additionally, 24% of people will replace existing items on their shopping list with the sampled product.
Influence marketing not only understands product sampling, but we have a deep understanding of consumer engagement.
“These programs are sales programs disguised as sampling programs. Anyone can distribute free items. It is only with effective product and sales training that staff can drive purchase” David Balsdon, SVP Retail, Influence Marketing.
From simple product demonstrations to in-store experiences our national network of product specialists will deliver key messages, collect relevant data and encourage purchase. For food and beverage brands, our alcohol and food safety certified product demonstrators offer open and serve or prepare and serve samples.
Are you getting what you paid for? 52.8% of stores say workload impacts their ability to implement merchandising campaigns accurately and on time. (source: McKinsey Quarterly)
Selling in a new planogram or shelf set is only the first step towards increased sales and market share. Often the implementation and effective up keep of these sections have dismal compliance. Retailers demand less of their staff and more of their suppliers / vendors when it comes to in-store refreshes and merchandising. Without effective merchandising and field intelligence, suppliers have little leverage when negotiating with buyers and category managers. Influence Marketing can glean these insights and support you with a broader more robust story during these negotiations.
Let us deploy a team of merchandisers to install displays, implement planogram resets and refresh point-of-sale materials.
Do you know what your competitors are doing at retail? Are your products merchandised according to planogram? Is your POS up to date? Are store staff representing your brand the way you expect them to?
If the answer to any of the above questions is not YES, you lack the necessary knowledge to win on the store floor. How do you change tactics and pivot based on customer demands if you lack this information? Field intelligence allows brands to make targeted, educated choices based on real time analytics. With over 3,000 staff nationwide, our brand ambassadors utilize our Matrix® program management system and collect data which is posted to a dashboard, in near-real-time so clients and agency can work together. Take the guess work out of retail activation.
Our team of data collection specialists will provide accurate, real-time information that allows you to make informed and timely business decisions.
From research to campaign strategy to activation, Influence is a turn-key solution for brands and agencies seeking an experiential partner.
With in-house creative, digital and shopper marketing services, Influence can develop 360° integrated campaigns that create awareness, deliver education, encourage trial and drive purchase.
Influence uses unique and proprietary tools to help measure your campaign’s ROI in real terms. We use a combination of real data and industry standard sponsorship values to go beyond vanity metrics and help you quantify the value earned against your investment.
Our clients have spoken.
Influence has been a trusted partner of Sobeys for the past six years. Not only have they continued to prove their ability to execute our in-store demonstration program effectively, but they have used their learnings of our business to create proactive thinking to help enhance our marketing efforts both in and out of store.
After noticing the lengthy, manual process that was involved in booking vendor demonstrations in-store, Influence designed and developed an automated booking system that we implemented this year.
This new system has made it easier for vendors to book demos, while saving our team time and trouble. Vendor feedback has been positive since implementation and we’ve seen a spike in demo requests as a result.
The team at Influence marketing is my go-to agency for any field support needs. Whether it be sponsorship activation, national field marketing execution and management or social and digital amplification, Influence is a trusted partner I’ll continue to work with.
– JUUL Labs Canada
Influence had been one of our partners for over two decades. They supported our marketing teams and retail partners through a variety of in-store activations, ranging from driving awareness of special projects (e.g. Pet Adoption Week) to an integrated sales program that helped pet owners choose the right Purina food recipe for their pets based on their individual needs.
Influence developed such a deep knowledge of our category and our brands, that they outlasted most brand managers within the organization. It’s rare to see an agency that integrated in a business and as a result, I am pleased to offer my recommendation to Influence Marketing.
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Mississauga, ON L4W 4Y6
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