Parmalat has trusted Influence Marketing over the past five years to help differentiate their Astro yogurt brands in a highly competitive yogurt category.
Our projects have ranged from tactical sampling programs to immersive consumer promotional experiences where we granted three Canadians a wish off their bucket list! Influence in-field and trade show services included brand strategy, sales assistance and training, and POS design. Online tactics supported in-field initiatives as well as sales. These services included platform development, reporting, email and CRM.