Astro Yogurt

Sampling Program

Parmalat has trusted Influence Marketing over the past five years to help differentiate their Astro yogurt brands in a highly competitive yogurt category.

Our projects have ranged from tactical sampling programs to immersive consumer promotional experiences where we granted three Canadians a wish off their bucket list! Influence in-field and trade show services included brand strategy, sales assistance and training, and POS design. Online tactics supported in-field initiatives as well as sales. These services included platform development, reporting, email and CRM.

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Samples Distributed

750,000+

Engaged Canadians

2M

Impressions Social/Media

15M

Girls sampling Astro Athentikos yogurt
People sampling Astro original yogurt
Girls sampling Astro Zero yogurt
Men and Astro Original cube
Girls at Astro Kik booth

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