OCA Aspire Interface
The Ontario Chiropractor’s Association was giving their patient management software a complete overhaul. They looked to Influence Marketing to help them rebrand it. We met with a number of stakeholders, including the software development team, various business leaders within the OCA and several Chiropractors to gain a deep understanding of their various wants and needs. After reviewing the data and identifying similar or consistent responses, we went to the drawing board and OCA Aspire ™ was born!
The software was announced to the OCA’s membership shortly thereafter. The response so far has been extremely positive. With the majority of legacy software users planning to upgrade and a number of 3rd party software users claiming they are “strongly considering” making the switch.
Creative Design Services, Brand Strategy & Consultation, Social Media & Content Strategy